Do it Best - Cross Reference Ranking

Rank
Type
Definition
Examples
1
UPC
  • UPC Matches
  • Identical products from the same manufacturer
 
2
Generic
  • Products that are generally indistinguishable from each other with the exception of the manufacturer and UPC
  • Private Label products can be included if they are not carded or bagged
  • The items have comparable quality and price within 10% to 20% of the competitor suggested retail price
  • Copper & plastic pipe fitting with different vendor
  • Same size / type imported product, not import to domestic
  • Bulk to Bulk
  • General use V Belts
  • Private Label Pry Bar or Ax with competitors stickers on handle
 
3
Similar
  • Includes items with comparable features that are readily interchangeabe to the consumer
  • The Product Packaging and quantity must be similar
  • The Product must be able to be similarly merchandised, either bother pegged or both shelf stock
  • Different national brands may be matches
  • Includes items with retail price points within 20% range of each other, unless is quantity differences in the packaging
  • SWRV items are included if they are result of package quantity or units of measure
  • ACE FL 7/16 wrench to DIB PL 7/16 wrench
  • Stanley hammer to Vaughn hammer
  • Irwin circular saw blade to Milwaukee circular saw blade ( mindful to stay consistent with which brand is being used, if unsure of which brand to use please confirm with member)
  • Private Label Carded to Carded and Bagged to Bagged
  • Import to Domestic product is OK
 
4
Alternative
  • Includes products that are likely to readily accepted alternatives for the consumer
  • Matches may include retail price variances within 30% range unless there are quantity differences in the packages
  • Packaging may vary if the products are similar.  Carded items and shelf stock items can be matched.  Bulk and carded items can be matched.  These matched are made only when a more similar match is not available.
  • 9' range cord to 8' range cord
  • 8 pad #2 steel wool to 16 pad #2 steel wool
  • Carded pack of 50 wire connectors to bulk box of 50 same sized wire connectors
  • 6.99 bow saw ti 9.99 bow saw
  • 7" Master Mechanic long nose pliers to 8" Irwin long nose pliers