Regulatory Compliance

The Telephone Consumer Protection Act (TCPA) is a federal law in the United States that regulates how brands and organizations can contact consumers via phone calls or text message marketing. This legislation restricts unwanted telemarketing communications via voice calls, SMS texts, and fax.

The Cellular Telecommunications Industry Association (CTIA) is a trade organization for U.S.-based wireless carriers (i.e., Sprint, T-Mobile, Verizon, and AT&T) that creates guidelines for SMS marketers. Unlike TCPA, consumers can't sue brands when they violate CTIA guidelines.

TransActPOS utilizes Twilio, an American cloud communications platform company based in San Franciso, California. Twilio allows software developers such as TransActPOS to send and receive text messages according to telco regulations and compliance.

Twilio strongly encourages customers to review proposed use cases with qualified legal counsel to ensure they comply with all applicable laws. The following are some general best practices:

· Get opt-in consent from end-users before sending any communication to them, particularly for marketing or non-essential communications.

· Only communicate during an end user's daytime hours unless it is urgent.

· SMS campaigns should support HELP/STOP messages, and similar messages, in the user's local language.

· Do not contact end-users on do-not-call or do-not-disturb registries.